Consulting navigate your brand’s journey with a marketing consultant
The Polaris Compass empowers small and medium businesses, startups, and family enterprises to achieve leadership excellence in the marketing arena. Do you lack the in-house expertise to navigate the complexities of brand strategy, consumer insights, and market leadership? That's where The Polaris Compass steps in.
Leveraging my deep marketing experience as a seasoned ex-CMO at FMCG giants like Unilever, PepsiCo, and FrieslandCampina, I offer fractional CMO services tailored to your specific needs.
Leveraging my deep marketing experience as a seasoned ex-CMO at FMCG giants like Unilever, PepsiCo, and FrieslandCampina, I offer fractional CMO services tailored to your specific needs.
Corporate Career | Coach Profile
Senior Executive with 25 years’ experience in transforming businesses for growth across Food & Beverages industry (HUL, Unilever, Pepsico, FrieslandCampina). Proven track record in unlocking brands through insightful positioning, new category penetration, new market entries and digital transformation. Leading brand P&Ls of up to $0.5B in revenue across India, Europe and MENA regions in F&B categories of tea, coffee, nutrition, plant based, organic and dairy. Demonstrated growth delivery in Net Sales and Gross Margin through portfolio strategy, innovations, digital storytelling and commercial execution across retail, foodservices, QSRs and e-commerce consumer touchpoints.
My CMO Awards & Recognition
My CMO Awards & Recognition
2016MENA EFFIES – Lipton
2014 & 2015Pepsi Lipton Award
2019MENA EFFIES – Rainbow
2020Future of Marketing
2020Effie Awards MENA
2020Future Food
Case Studies
How Brands Grow?
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Translating consumer trends and insights to brand proposition and portfolios
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Build “Memory Structures” and “Distinctive Assets” based on How Brands Grow principles (Byron Sharp)Achieved incremental $30M net sales growth through RAINBOW repositioning in Middle East.
New Markets
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Entered White Markets with new cheese types in Middle East and APAC markets
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Launched Lipton Ice-Tea in India, Egypt and entered 5 new markets in GCC
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Launched plant-based nutrition foods in South Asia markets of Pakistan and Sri Lanka
New Product Development
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Launched innovations in F&B categories using IPM traditional Stage-Gate process
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Using R&D platforms to create and deploy 12Q funnels for Here, Now & Next
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Agile Innovation expert in traditional FMCG using Sprints and Accelerators for NPDs
Commercial Delivery
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Creating & Delivering the Commercial Operating Plan driving Net Sales, GP and EBIT.
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Full funnel consistent storytelling to grow market share and house-hold penetration
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Omni-channel and in-store marketing activation and channel customer plans
Digital Marketing
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Led Digital Transformation of 15-member marketing team in Middle East
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Digital Transformation across Content – Media – eCommerce – Capability
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Moved A&P% spend from 20% to 70% in Digital marketing
People
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Recognized change agent through Win-Win and Collaboration culture
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Follows Servant Leadership style of developing people and trusting team to achieve results.
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Stakeholder management skills in complex JV and cross-functional and multi-cultural teams
Know Your Coach
My passion lies in empowering individuals and organizations to navigate their unique journeys towards leadership excellence, believing everyone has the potential to reach their North Star.
Services we offer
Know Your Coach
My passion lies in empowering individuals and organizations to navigate their unique journeys towards leadership excellence, believing everyone has the potential to reach their North Star.
Services we offer
Copyright by The Polaris Compass. All rights reserved.
Copyright by The Polaris Compass. All rights reserved.