Consulting navigate your brand’s journey with a marketing consultant
The Polaris Compass helps small and medium businesses, startups and family enterprises build sharper commercial growth agendas. Many businesses have ambition, products and teams, but need experienced leadership to connect brand strategy, consumer insight, portfolio choices, route-to-market execution and market growth. That is where The Polaris Compass steps in.
Leveraging my experience as a Business Head, CMO and strategic commercial leader across Unilever, Pepsi Lipton JV, FrieslandCampina and RG Brands, I offer Fractional CMO and commercial growth advisory services tailored to your business context.
Leveraging my experience as a Business Head, CMO and strategic commercial leader across Unilever, Pepsi Lipton JV, FrieslandCampina and RG Brands, I offer Fractional CMO and commercial growth advisory services tailored to your business context.
Corporate Career | Commercial Leadership Profile
Senior commercial leader with 25 years’ experience building and transforming Food & Beverage businesses across MNCs, JV/franchise ecosystems and family-owned groups, including HUL, Unilever, Pepsi Lipton, FrieslandCampina and RG Brands. Proven track record in multi-market P&L leadership, brand launch and scale-up, category growth, route-to-market execution, revenue growth management and digital/AI-enabled transformation across India, Europe, MENA and Central Asia. Led brand and business portfolios of up to $0.5B in revenue, delivering growth in Net Sales, Gross Margin and EBITDA across retail, foodservice, QSR and e-commerce consumer touchpoints.
My CMO Awards & Recognition
My CMO Awards & Recognition
2016MENA EFFIES – Lipton
2014 & 2015Pepsi Lipton Award
2019MENA EFFIES – Rainbow
2020Future of Marketing
2020Effie Awards MENA
2020Future Food
Case Studies
How Brands Grow?
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Translating consumer trends and insights to brand proposition and portfolios
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Build “Memory Structures” and “Distinctive Assets” based on How Brands Grow principles (Byron Sharp)Achieved incremental $30M net sales growth through RAINBOW repositioning in Middle East.
New Markets
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Entered White Markets with new cheese types in Middle East and APAC markets
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Launched Lipton Ice-Tea in India, Egypt and entered 5 new markets in GCC
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Launched plant-based nutrition foods in South Asia markets of Pakistan and Sri Lanka
New Product Development
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Launched innovations in F&B categories using IPM traditional Stage-Gate process
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Using R&D platforms to create and deploy 12Q funnels for Here, Now & Next
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Agile Innovation expert in traditional FMCG using Sprints and Accelerators for NPDs
Commercial Delivery
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Creating & Delivering the Commercial Operating Plan driving Net Sales, GP and EBIT.
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Full funnel consistent storytelling to grow market share and house-hold penetration
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Omni-channel and in-store marketing activation and channel customer plans
Digital Marketing
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Led Digital Transformation of 15-member marketing team in Middle East
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Digital Transformation across Content – Media – eCommerce – Capability
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Moved A&P% spend from 20% to 70% in Digital marketing
People
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Recognized change agent through Win-Win and Collaboration culture
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Follows Servant Leadership style of developing people and trusting team to achieve results.
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Stakeholder management skills in complex JV and cross-functional and multi-cultural teams
Know Your Coach
My passion lies in empowering individuals and organizations to navigate their unique journeys towards leadership excellence, believing everyone has the potential to reach their “North Star,” their best version of themselves.
Services we offer
Contact us
Know Your Coach
My passion lies in empowering individuals and organizations to navigate their unique journeys towards leadership excellence, believing everyone has the potential to reach their “North Star,” their best version of themselves.
Services we offer
Contact us
Copyright by The Polaris Compass. All rights reserved.
Copyright by The Polaris Compass. All rights reserved.